Intellifluence's video: DAVID GNOZZI INFLUENCER SPOTLIGHT

David Gnozzi is the host and CEO of MixbusTV, a YouTube channel dedicated to professional recording, mix and mastering tutorials, music production tips & tricks, Unbiased video reviews of pro and home audio gear, new tech & gadgets. David is also a platinum mix and mastering engineer and producer with a past as a professional musician. David has won awards and credits across many genres, from rock to hip-hop, metal, EDM and more. You can learn more at mixbustv.com. In 2014 you started MixbusTv can you tell us a little about the channel and what led to you starting it? Yeah! The channel is dedicated to mix and mastering tutorials so professional audio mixing and mastering. It evolved into also gear reviews and software reviews for audio because I’m somewhat known for being very technical so companies started to ask me like if I wanted to review, you know, their products or test new products and also develop some of them, so yeah. I started the channel actually not knowing anything about YouTube at the time. I did not know anything about like monetization or sponsors or nothing, nothing I was just looking for mixing tutorials and new ideas for myself because I am not a YouTuber. I am actually a professional mix engineer, I am a platinum mix engineer and, you know, we want to just get inspired, you know, listening to other things or, you know, always looking for tricks new software so I was looking for myself and I couldn’t find any. I was like “okay like that’s so basic” like all the things that I could find so I was like I know like at least a thousand tricks that like nobody is talking about so let’s, you know. try to do it. And I started doing it for my friends first because I was teaching classes in person so I started doing videos for my students because it was easier to go through, you know, each one of them and that’s how it started. Like one of my videos got very popular and people started asking me like questions like so many I was like okay let’s see what happens. At what point did you realize that influencer marketing is a viable revenue source? No long ago actually because like I said I did not know anything about the marketing side of influencer or YouTube or social media platforms and I was my job was mixing which it still is. After awhile talking to some friends that had a different kind of YouTube channels they told me “dude you have like big numbers” back then I had only like twenty-five thousand we are almost seventy now but these friends of mine told me like you can actually like monetize and make money out of it. And when companies really started to ask me to do videos for me and basically they started to ask me like “what’s your fee” and I was like “what” and that was it. After that I learned very quickly how powerful the social media market and platform can be so, yeah. But it wasn’t long ago. Read the full interview: https://intellifluence.com/blog/david-gnozzi-influencer-spotlight Music by: Bensound.com Note: Influencer Spotlight interviews are edited for time and clarity.