Jason Spooner's video: Yvon Chouinard: Return to the Outdoors featuring Jason Spooner s Spaceship

Sponsored by Timex Expedition as part of their 2009 "Return to the Outdoors" campaign Film by: Return to the Outdoors campaign Directed by: Jimmy Chin and David Gonzales Produced by: Rob Klingensmith Yvon Chouinard (born November 9, 1938) is a rock climber, environmentalist and outdoor industry businessman, noted for his contributions to climbing, climbing equipment and the outdoor gear business. His second company, Patagonia is known for its environmental focus. According to Fortune magazine, Chouinard is arguably the most successful outdoor industry businessman alive today. Chouinard is also a surfer, kayaker, falconer and fly fisherman, particularly fond of tenkara fly-fishing. He is a writer, first on climbing issues and ethics, and more lately on mixing environmentalism and sound business practice in the concept of a slow company. He has been on the cover of Fortune Magazine, and has been featured on CNBC's Squawk on the Street.