Kalapuri Craft's video: Prime Day 2021: Kalapuri was featured on ZEE 24 Taas which was sponsored by Amazon

Nirvi Handikrafts Pvt Ltd was formed in 2018 in Kolhapur and its brand KALAPURI® was supposed to be an answer to the problem of rural livelihoods; it was supposed to build solutions. The country’s second largest income provider is what was traditionally called the handicraft and handloom sector, which we transitioned to calling the artisanal sector, and finally the creative manufacturing sector. KALAPURI® is a subset of Nirvi Handikrafts Pvt Ltd. It was a solution devised to link rural production and urban markets. It was always meant to be a global solution, for domestic and export markets. It has been launched as a brand in India. KALAPURI’s comprehensive approach helps communities assess their traditional skill base, organize them into production units, develop products that appeal to modern markets, and create consistent demand to create sustainable businesses at the lowest possible costs. Our approach has tripled the incomes of artisans in non-farm occupations by leveraging their artisanal skills and integrating them into the creative industries sector. KALAPURI® believes that if the poor have access to sustained and consistent demand for their products and services and are provided with an enabling ecosystem, they can integrate into the formal economy and lift themselves out of poverty. KALAPURI® has reached 1700 artisans across Maharashtra and Karnataka through collaborative efforts with direct employment of 400 artisans. Women Empowerment- 80 % of women earned better respect from their families. Child Education- More than 50% of artisans with children report that they are working to pay for their Childs education. Savings- 50% Artisans have increased their savings Bank Accounts- 90% artisans have their savings account in nationalized banks Insurance- 50% of the artisans is covered through national life insurance schemes. Artisans Card- 99% of the artisans hold a Pehchan Card of Development Commissioner (Handicrafts) Ministry of Textiles ecommerce Market- Products are now accessible on marketplace though Amazon.