Kimavi's video: Product User Personas What is a user persona

What is a user persona? What is a user persona?Learn with kimavi in just one minute! A good understanding of a target audience is fundamental to creating great products User persona represents, power user, that will use majority of your products’ features User personas are aimed at target users and are written to document end user goals and needs Persona is usually presented in a one page document and includes a picture of the user User personas help a product team find answer to the question “Who are we designing for?” Product team should see personas as real people, and consider their needs during the design and development process User personas help during the usability testing User personas help focus product design and development efforts on the core needs of the users What is a user persona?Thank you for learningwith kimavi Please visit Kimavi.Com for one minute video and quizzes