Knowing Better's video: Buying Happiness Cognitive Dissonance

Corporations use sneaky marketing tactics and psychology to get you to buy more things. But you can also harness this power during the holidays... and any other time. Try Brilliant by going to http://brilliant.org/knowingbetter The first 200 people to use that link will get 20% off of their premium subscription. Website ► http://knowingbetter.tv Store ► http://standard.tv/knowingbetter Patreon ► http://patreon.com/knowingbetter Paypal ► http://paypal.me/knowingbetter Twitter ► https://twitter.com/KnowingBetterYT Twitch ► https://twitch.tv/knowingbetteryt Facebook ► https://facebook.com/KnowingBetterYT/ Instagram ► https://instagram.com/knowingbetteryt Reddit ► https://reddit.com/r/KnowingBetter/ --- Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. The Journal of Abnormal and Social Psychology, 58(2), 203-210. doi:10.1037/h0041593 https://faculty.washington.edu/jdb/345/345%20Articles/Festinger%20&%20Carlsmith.pdf --- Video Credits - A Lesson In Cognitive Dissonance - https://youtu.be/korGK0yGIDo Music Credits - "Furious Freak" and "Daily Beetle (Edited)" by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ Intro Art and Channel Avatar by PoetheWonderCat https://twitter.com/ThatCatNamedPoe --- Hashtags: --- This video was sponsored by Brilliant.