LLLLITL's video: Samsung - Unfear case study

Globally, 70 million people are on the autism spectrum. Many of these people suffer panic attacks due to hyperacusis – hypersensitivity to specific noises such as barks, sirens, or construction works. Noise cancellation headphones have historically been the only option, yet they can end up isolating people and depriving them of freedom. Aware of this, Samsung developed Unfear, an advanced artificial intelligence app that filters and suppresses in real time only those noises that affect the sufferer in order to protect, relax, and help them to listen live with nothing to be afraid of. AWARDS Eurobest 2023 - Brand Experience & Activation Grand Prix - Digital Craft Grand Prix - Gold in Creative Data D&AD 2023 - Wood Pencil in Digital (Health & Wellbeing) - Wood Pencil in Creative Transformation (Products) - Wood Pencil in Direct (Innovation) CREDITS Client: Samsung Spain, Madrid. Advertising Agency: Cheil Worldwide Madrid, Spain. Executive Creative Director: Alejandro Di Trolio. Creative Director: Jaime Azurmendi. Creative Director: Eduardo Vea Keating. Associate Creative Director: Tanis Bollain. Art Directors: Aitor Carreira, Jessika De Freitas, Natalia Oltra, Julen Urquia, Lorena Velazquez, Andrea Pissarro. Copywriters: Julen Borge, Andrea Hernándo, Markel Otsoa, Adriana Hernandez, Alba Blanco, Yerai Gomez. Producers: Alberto Sánchez, María Jimenez. Video Art Director: Jesús Davila. Managing Director: Jaime Arostegui. Account Executive: Lucas Vilela. Project Manager: Andres Moncada. Production Company: SOMO 5, Madrid. Video Case Director Gerardo Berna / Somo 5 Developer Studio: Acid Tango, Madrid.