LLLLITL's video: McDonald s UK - Carrot Stick 2017 Christmas commercial

McDonald’s UK 2017 Christmas campaign shows a little girl becoming bizarrely attached to a carrot stick. "Are you gonna eat that?" her father asks as they wrap up their McDonald’s Christmas Eve meal. She shakes her head, totally focused on the fat orange stick in her fist. "It’s for the reindeer" she says, and will repeat, throughout the spot. "Carrot Stick" the ad that leads the work, follows the pair home as she clutches her reindeer snack with the vigilance of a bodyguard charged with protecting the Crown Jewels. What sells the spot is the girl herself, whose dedication brings to mind how fervently we saved teeth to stick under the pillow, or refused to eat the cookies meant for Saint Nick. Of course, things go temporarily pear-shaped when her older brother makes a startling revelation—no, not that Santa isn’t real, but that there’s more than one reindeer. "Our campaign focuses on the anticipation, excitement and little moments of magic the run-up to Christmas brings." says Emily Somers, VP of Marketing and Food Development at McDonald’s UK. "We’re so proud to be launching our most ambitious Christmas campaign for McDonald’s yet, with loads of treats and surprises in store for our customers and audiences." gushes Chaka Sobhani, Chief Creative Officer of Leo Burnett London. Client: McDonald’s Agency: Leo Burnett London Chief Creative Officer: Chaka Sobhani Creative Director: Pete Heyes & Daniel Evans Creatives: Mark Franklin & Rob Tenconi Graphic Designer Account Director: (BAD) Sam Houlston (AD) Steve Halliday (SAM) Felicity Davies (AM) Amy Love (AM) Gracie Smith Project Manager/Digital Producer: Sarah Ioannou Agency Producer: Graeme Light Director/Production Co: James Rouse / Outsider Producer: Benji Howell Editor: Art Jones Post Production: Louise Unwin – producer; Jean Clément Soret – Telecine; Paul Wilmot – VFX Supervisor at MPC Sound Design: Sam Robson at 750mph Typographer DoP: Christophe Beaucarne Media Agency: OMD Comms Planning: (BD) Kathryn Howcroft, (AD) Lucy Johnson, (AM) Katie Griffiths Partnerships: Team Emma Parrett, Stephen Berti Investment Management: Paul Milsom, Alex Neary Upload with permission of Leo Burnett.