LOEWE's video: LOEWE Lunar New Year: The Art of Feng Xiang woodblock printing

Celebrating the symbiosis between craft, family and tradition, we visit three families passing traditional Chinese folk art techniques on to the next generation. Traditionally created to signify goodwill for the Lunar New Year with auspicious symbolic imagery, Feng Xiang woodblock prints have a 500-year history. See more on loewe.com - 家·承·辛丑中国年 – 年画楹联万象春 辛丑新春，LOEWE罗意威《家·承》中国年专题迎来第三季，我们走访四川、安徽与陕西三个传统工艺世家，继续以影像书写属于春节、家庭与工艺的传承故事。 年画，因年而生，因年而画。凤翔木版年画技艺传承人邰立平与王怡璇手中的勾线笔与刻刀，蕴藏着中国传统新春的坚实内力。旧时新岁轮转之时，颜料跃然纸上，将美好期许揭晓于眼前。 ​​​​ Instagram: https://www.instagram.com/LOEWE Facebook: https://www.facebook.com/LOEWE Twitter: https://twitter.com/LoeweOfficial