LOEWE's video: LOEWE Paula s Ibiza 2020

“For the visual portfolio I worked again with Gray Sorrenti. We shot in New Delhi, bringing the vibrancy of the clothing to a lively apex. The protagonists are captured at private parties in Dilliwalen havelis, riding scooters and tuk-tuks along rarely seen corners of the capital’s streets, BMXing on rooftops, and amongst members of its B-Boy subculture, creating a feeling of bonding that is not imagined, but real.” - Jonathan Anderson LOEWE will be donating 40 euros for every product sold in the Paula’s Ibiza fashion collection to educational projects for children affected by COVID-19 between April and August 2020 in LOEWE stores and on loewe.com See the full collection on loewe.com Photography / film direction Gray Sorrenti Campaign Direction Jonathan Anderson and MMparisdotcom Videography Matthew Jones A special thank you to the incredible talent who took part in this project. Ajay Kumar, Alisha Solanki, Brandon Hartley, Charlie Cherian, Deepak Rawat, Erin Eliopulos, Faraz Nabi, Fisher Smith, Harman Singh, Indu, Jai Khangval, Kapish Sirohi, Kunal Gera, Mujahid Habib, Preeti Kumari, Princy Cherian, Shubham Tyagi, Tamanna Sirohi, Tushar S., Vipul Jain.