Liah Yoo's video: KraveBeauty Special Announcement

💚Hey everyone, today I have an exciting announcement to share. It’s not a product launch though that’s the news you guys might be wanting the most! Don’t worry. Newness coming soon. We launched this brand with this community and now I’m excited to reintroduce KraveBeauty to you. KraveBeauty has gone through a Brand Reset project for the past 2 years. We had an AHA- moment where we realized that our impact is beyond just products. So we wanted to have a more actualized and articulated version of our brand identity. While we were going through a whole creative reset, we’ve been also laying the groundwork of our sustainability journey. We started with the LCA project to calculate the carbon footprint of each packaging and spent another year finding a better solution to reduce our environmental impact while solving some of the common issues our customers have encountered with the original packaging solutions. With the new packaging suite, we were able to achieve up to a 96% reduction in carbon footprint. Again, thank you all so so much for watching KraveBeauty grow over the past years and riding this journey with us. KraveBeauty has grown up a little bit, but we are still the same company that sells a cleanser while telling you to cleanse less. We don’t want to be the brand where it always needs to be polished. We are not perfect and we'll never pretend to be but we’re out here trying our best to be true to who we are and value progress over perfection. Because we are humans after all.  Another exciting news is that we now ship to India, the Philippines, and Hong Kong on top of the U.S., South Korea, Australia, New Zealand, Canada, Malaysia, and Singapore. Our operations team is working hard to expand our shipping coverage to other countries as well. Thanks so much for being patient with us. Please visit our website kravebeauty.com and let me know what you think of the new brand! ------------------------------- » C O N N E C T « KraveBeauty → https://kravebeauty.com Instagram → http://www.instagram.com/liahyoo Twitter → http://twitter.com/aboutliahyoo Email → hey@liahyoo.com