Manila Grace's video: Customization Day - Bologna

Manila Grace, the women’s clothing and accessories brand, invited an outstanding talent - the designer Alessandro Malossi - to collaborate for its first CUSTOMIZATION DAY, where it celebrated the most transversal of all fabrics: denim. The eclectic artist was present on Saturday 17 March, from 16.30 to 19.30, in the Manila Grace boutique in Bologna, in Via Farini 2/D. Following the motto Choose, buy, personalise, the public were able to choose and buy a garment from the denim line which Malossi then personalised with his spontaneous creativity. During the live painting event, the DJ Trent Still entertained guests with musical effusions ranging from Hip Hop to Soul to R & B. Denim was the elected protagonist of the event, becoming the canvas on which Malossi gave birth to his impromptu personalisations, adapted according to each customer's taste.