Manish Bhatt's video: VIJAYI VISHWA TIRANGA PYARA THE SCHOOL - A PATRIOTIC FILM

The 72nd Republic Day of India, marks the time when the world and the nation are slowly coming out of the aftereffects of the pandemic. Through this heartwarming film, Ambuja Cement wants to reiterate the fact that tough times may come and go, but the patriotic spirit of the nation should remain unshakeable, unbroken and strong. The film has been conceptualized by Scarecrow M&C Saatchi. It has been directed by Savita Singh and produced by Vikram Turkhud and Manoj Singh (Let’s Play Films). Using a school as a metaphor for the challenging times, we have woven a story about a school peon - an aged person. He is the keeper of the traditional values of the nation, the society and the culture. He believes that tough times will pass, but the pride and spirit of patriotism should continue, uninterrupted. The second protagonist is a young teacher who represents the current generation. She is inspired by the indomitable spirit of the school peon and supports his passion to unfurl the flag with a tech-led solution using video calling. THE FACE OF PATRIOTISM The film is accentuated by the presence of the absolutely endearing Surendra Rajan. He is also known as the Jaadu ki Jhappi wale Maqsood Bhai from Munnabhai MBBS. His age-sculpted face, graceful personality and timeless wisdom appropriate the role of a person who represents the pride of India. THE SONG THAT FLAGS IT ALL - VIJAYI VISHWA TIRANGA PYARA Research also showed that unlike our National Anthem, the FLAG SONG didn’t have a contemporary rendition. To infuse a fresh life into the inspiring and evocative words so that the new younger generation can connect with it better, Scarecrow M&C Saatchi conceptualised and Aman Pant composed a goose-bump raising version featuring an ensemble of talents. It is voiced by renowned classical vocalists, Madhubanti Bagchi and Krishna Bongane, and is composed by Aman Pant. It features guitars by Rhythm Shaw and Veljon Noronhaand, a soulful signature Clarinet rendition by I D Rao, Cello by the renowned Ramachandran and percussion by Jayant Patnaik. ++++ CREDITS +++ TITLE: THE SCHOOL BRAND: AMBUJA CEMENT CREATIVE AGENCY: SCARECROW M&C SAATCHI Creative Team: Manish Bhatt, Raghu Bhat, Kapil Tammal, Mustafa Kapasi, Lalit Sakurkar, Shristi Lahiri Account Management: Mangesh Mulajkar, Wayne Oliver CLIENT TEAM Ashish Prasad Sanjay Sharma Vilesh Parab Naman Dhasmana CAST Surendra Rajan (Maqsood bhai - Munna bhai fame) Swati Rajput All the children who enthusiastically participated to salute the flag PRODUCTION Production House: Let’s Play Films LLP Director: Savita Singh Producer: Vikram Turkhud, Manoj Singh DOP: Savita Singh Line Producer: Alok Singh 1st AD: Jacob Mathew DA: Aditi Sarda Costume Stylist: Imtiyaz Shaikh Makeup: Deepak Surve Hair: Kadambari Vaity Casting: Malhar Goenka, Mayuri Goenka Production Controller: Kamlesh Kushvaha, Gautam Ahire Operative Cameraman: Sushil Gautam 1st Asst. Cameraman: Karan Daz Paul Focus Puller: Simap Shekhnag Gaffer: Md. Mijanur Rehman Production Designer: Deep Bhimajiyani Aerial Cinematography: Mihir Bhatt Editor: Rachit Mehta Online Editor: Prem Pehekar Grading Studio: Nube Cirrus Colorist: Naveen Shetty Edit & Online Studio: After MUSIC & SOUND Music Composer: Aman Pant Singers: Madhubanti Bagchi and Krishna Bongane Narration: S. M. Zaheer Guitars: Rhythm Shaw and Veljon Noronha Clarinet: I D Rao Cello: Ramachandran Percussions: Jayant Patnaik Mix & Sound Design: Lijin Jolly Alex Recorded by: Vishal Shinde Studio: Chirping Birds Studios Special thanks to the Late Shyamlal Gupta (Parshad) for penning these patriotic words in 1924. Special thanks also to Zilla Parishad School of Ganeshpuri, Maharashtra for the nostalgic location.