Map It Forward's video: EP1252 Why The Black Curtain of Coffee Exists - Bob and Michelle Fish Map It Forward coffeebusiness

Join our Mailing List - https://www.mapitforward.coffee/mailinglist Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching Introduction to Regenerative Coffee Farming is now available On-Demand at https://mapitforward.coffee/workshops for as little as $10. Why not grab a gift card for your team, suppliers, or favorite coffee human •••••••••••••••••••••••••••••••• Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar. Our guests in this series are Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space. With 400+ franchises in 12 states across the United States and 100 more already signed, Biggby is exceeding growth expectations that appear to be unaffected by the current challenges facing most businesses related to price and supply. The 5 episodes of this series are: 1. What Is The Black Curtain of Coffee? - https://youtu.be/PbcDAd3BcJ0 2. Why The Black Curtain of Coffee Exists - https://youtu.be/Yir70xf053U 3. Who Benefits From The Black Curtain of Coffee? - https://youtu.be/V544FTKyaRE 4. Consequences of The Black Curtain of Coffee - https://youtu.be/LHtHkTOTzIA 5. The Future of Coffee - https://youtu.be/bWu2eEFISyg In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar sits down with Bob and Michelle Fish from Biggby Coffee to discuss the complex and often hidden challenges within the coffee industry, dubbed the 'Black Curtain.' The discussion highlights stories of corruption, exploitation, and the lack of transparency that plague coffee production, from producers' interactions with major coffee families to the insidious practices at national coffee associations. The episode also introduces the Introduction to Regenerative Coffee Farming Workshops, designed to educate about sustainable farming practices. Tune in to uncover the truths behind the coffee you drink and learn about practical solutions for a more equitable and sustainable coffee future. 00:00 Helicopter Photo Ops in Coffee Farming 01:26 Introduction to Regenerative Coffee Farming Workshops 02:47 The Black Curtain of Coffee 04:52 Corruption and Challenges in Coffee Production 08:03 Economic Oppression in Coffee Supply Chains 10:10 The Importance of Transparency in Coffee Pricing 12:22 Currency and Coffee Trade in Ethiopia 14:33 Exposing Industry Secrets and Corruption 17:18 The Role of Regenerative Agriculture 19:52 Consumer Awareness and Industry Labels 22:41 Values-Driven Business in Coffee 24:40 Closing Thoughts and Call to Action Connect with Bob and Michelle here: https://www.onebiggislandinspace.com/ https://www.biggby.com/ https://www.youtube.com/channel/UClWNU4DXZ9fA6u96Yf-4o_g •••••••••••••••••••••••••••••••• Please help us grow this podcast by making sure you subscribe (hit the notifications bell), like, comment, and share this podcast with anyone you think will benefit from this content. •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV •••••••••••••••••••••••••••••••• 📽 Watch more episodes of the podcast on YouTube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: email support @ mapitforward.org Website https://mapitforward.coffee/contact Instagram: https://www.instagram.com/mapitforward.coffee/ Mailing list: https://mapitforward.coffee/mailinglist