MediaPost Live's video: Panel: The eShopper Channel: Recalibrating for Commerce

The COVID crisis quickly recalibrated search and performance budgets for eCommerce, even as shopping and eComm products blossomed across Facebook, Snap, Pinterest, TikTok, and Instagram. How has this radical proliferation of the buy button into every search and social neighborhood impacted planning and overall digital strategy? Our panel shares early experiences with the range of shopping platforms, how they work, share data and customers, and deliver ROI. Is this the new face of shopper marketing? MODERATOR Todd Bowman, VP, eCommerce, Reprise Media PANELISTS Drew Brosnan, Marketing Director, Performance Marketing, Redbubble Nico Bryant-Aguilar, Head of Growth Marketing, Nurx Riyaad Edoo, Group Director, Search and eCommerce, Mindshare