MotorTrend Group's video: Chevy Content Package Branded Content

StudioTEN set out on a mission to create a video series and content toolkit designed to bring cohesive in-market messaging to Chevrolet’s lineup of trucks, cars, and SUVs. We delivered over 80 minutes of content and nearly 80 final videos ranging from 15-second teaser spots to longer-form 2-minute pieces. The goal was to build a unified look and feel for these in-market assets while retaining the individuality of 8 vehicles – Camaro, Silverado, Colorado, Malibu, Cruze, Volt, Traverse, and Equinox – and staying true to the Chevrolet brand. Studio TEN worked with brand stewards from Commonwealth and Chevrolet throughout the entire creative process. Through a collaborative effort, we developed scripts for each video that consisted of language in line with Chevrolet’s messaging, and brand representatives were in attendance on every production day at each of our 7 locations across California. These videos are now available on Chevrolet’s website and YouTube channel, appear as pre-roll advertisements across the web, and run on broadcast television. StudioTEN developed & delivered: Ideation | Live Action | Aerial | Motion Graphics | CG/VFX | Post Production Deliverables: 8 Vehicles 11 Shoot Days 70+ Videos 80+ Minutes of Content