NPR's video: How An NPR Intern And The President of Georgia Broke a Guinness World Record Planet Money NPR

The people behind the Guinness World Records used to make money by, well, selling books. But with the rise of the Internet came a decline in book sales, and so they had to create a new business model — selling publicity. This is the story of how Guinness (yeah, like the brewery) got into the business of record-breaking, and how one Planet Money intern broke a world record involving the president of Georgia, the former Soviet republic. ------------------------------------------------------ Follow NPR elsewhere, too: • Twitter: https://twitter.com/npr • Facebook: https://www.facebook.com/NPR • Instagram: https://www.instagram.com/npr/ • Tumblr: http://npr.tumblr.com/ • Snapchat: https://www.snapchat.com/add/npr ABOUT NPR NPR connects to audiences on the air, on demand, online, and in person. More than 26 million radio listeners tune in to NPR stations each week and more than 36 million unique visitors access NPR.org each month making NPR one of the most trusted sources of news and insights on life and the arts. NPR is also the leading publisher of podcasts, with 36 original shows and an average of 4 million listeners per week. NPR shares compelling stories, audio and photos with millions of social media users on Facebook, Twitter, Instagram, Pinterest, YouTube and Snapchat; NPR News and NPR One apps, online streaming, podcasts, iTunes radio and connected car dashboards help meet audiences where they are. NPR's live events bring to the stage two-way conversations between NPR hosts and the audience in collaboration with the public radio Member Station community. This robust access to public service journalism makes NPR an indispensable resource in the media landscape.