Nik Armenis's video: 5 Google Shopping Secrets To Explode Your Shopify Ecommerce Sales

Learn 5 simple tips to help improve your Google Shopping Ads. Want to learn more about Google Ads for Ecommerce: http://bit.ly/2yLUxVb 🔥 SUBSCRIBE FOR MORE VIDEOS 🔥 http://bit.ly/2GPNY9v 🚀 Want me to look at your ads? www.armenisdigital.com Tip 1 Focus on selling products that have a large addressable market With Google, if a product isn’t being searched for how can you expect to sell it? For example if you have some brand new invention that no one has ever seen, then google probably won’t be your main sales driver. You might try facebook, instagram, Youtube etc. The bigger the potential market of buyers, the more monthly searches, which means more opportunities there are to sell to customers. Don’t be too scared of competition, it means there is demand for what you’re selling. Also large stores that have 1000’s of products do not tend to be great at optimizing their feeds...it just takes too long at their scale. I also talk a lot about how to make your listing stick out or outperform competitors The easiest way to check how often a term is searched is to jump in to the Google Keyword Planner within the Google Ads dashboard. There are 2 ways you can approach this - 1) Use a competitor website to generate keyword ideas (eg an Amazon Product Page) OR 2) type in keywords into the tool, it will give you more suggestions for similar searches. People do tend to overthink this step and want me to tell them an exact number of monthly search volume to stick to. Remember the numbers given in the keyword planner are monthly estimates for that specific word, not the hundreds or thousands of variations people may search. In my view this step isn’t totally necessary (especially for beginners). As long as you’re addressing a large market or a problem/need that a lot of people have then you will have more than enough available impressions to make plenty of sales. For example even sub niches of large niches home decor in the home & garden niche, have more than enough potential to hit $10k plus days (even in countries as small as Australia). Tip 2 Have a proper strategy and stick to it Make sure you have a strategy for how you will manage all aspects of your business. As the old saying goes - if you fail to plan, you plan to fail. As I just mentioned, Google can play a totally different role in your paid traffic depending on the type of products you sell and where your store is on the ecommerce journey. In my course, I teach people how to come up with different strategies depending on whether they have a new store, are already getting traffic from other channels etc. For most people I recommend just starting off with a single campaign with one ad group containing all products - use maximise clicks and bid really low! You will also need to have a well optimised feed and ensure you are removing any unprofitable keywords and products. I’ve got tons of videos on the channel that detail my Google Shopping strategy, so take a look around. Admittedly, a lot of the strategies I recommend on my channel are for beginners to Google ads. I still to this day use them for most new stores & clients. If you do want more advanced strategies, i’ll leave a link below to the Google Ads Playbook. Tip 3 Proper Conversion Tracking & understand how to read data correctly If you aren’t tracking conversions and in particular the actual value of your conversions, you are flying completely blind. You will have no idea which campaigns or products are leading to conversions. You’ll also have no idea what your return on ad spend is. If you walk away with anything from this video, it’s that this step is extremely important to your business success. Use my conversion code method, or even better install google analytics, link it to your google ads account and import the conversions into Google Ads. Tip 4 Spend the time to properly manage optimize your feed & campaigns Feed: Learn Google’s Merchant Seller Policies - failing to do this can result in not only poor performance, but also banned merchant accounts. Title Image Price Description Google Product Category Campaign: Remove unprofitable keywords Make sure you utlise audiences and bidding higher lower in the areas where google allows - this leads into how important it is to know your metrics Utilise click through rates, time spent on site, impression share metrics etc to really get a handle on what is going on in your campaigns Tip 5 Be Patient, don’t make too many changes & stop thinking there are definitive answers to all your questions - just give things a try! I audit hundreds of accounts per year and the number one issue I see aside from no conversion tracking, the biggest issue I see are far too many changes being made to campaigns and a complete lack of patience. My recommendation to all my students is that you batch your changes and make them no more frequently than weekly. If you are running smart campaigns, then even longer.