Norrøna's video: Welcome to Tamok

Have you ever heard the expression: “To the world you may be just one person, but to one person you may be the world”? The same goes for places. Rare pearls are never found hanging in a row on a necklace but often spread around in unfamiliar territories where only a limited number of people have set their foot. Looking for these rare beads is not always as easy as it seems. Patience is crucial and the ability to adapt to unfamiliar terrain is measured already with the first step. Why we take our time to look for these rare pearls when we launch our new concept is according to Jørgen Jørgensen, CEO of Norrøna, no mystery: “It’s all about creating something new, looking for untouched terrain that we can shape. The place needs to deliver on the activity the concept is built around but most importantly we´re seeking for the local soul”. Welcome to Tamok - a mysterious valley high up north that redefines everything you know about skiing in Norway. With its breathtaking views from snow covered mountain peaks, this small place is perfect for freeriding, top touring, tree riding and is therefore our inspiration for the new collection for backcountry freeride. The products are darker, rawer and toned down, appropriate for the true northern Norwegian winter. The tamok collection is ideal for playful backcountry activities and these highly functional products will enhance your backcountry skiing or snowboarding. Shop the collection: https://www.norrona.com/en-GB/concepts/tamok/ Producer: Chris Holter Cinematography: Nikolai Schirmer & Frode Sandbech Editor: Nikolai Schirmer Creative: Kristin Imingen Hansen Music: Torgny Amdam & Eirik Myhr