Outdoor Retailer's video: 9 9: The 18 E-commerce Trends and Best Practices to Act On Right Now Presented by Square

A recent study from Salesforce reported that 36% of shoppers say they won’t return to brick-and-mortar stores until a vaccine is available. The shift to digital is moving faster and with higher stakes, and websites that meet consumer expectations are critical to success. To meet your online goals, it’s essential that you understand evolving trends and then make decisions that will have the most impact on your own business. In this fast-paced session, we'll look at 9 trends shaping the future of ecommerce and then focus on 9 foundational best practices your business can adopt to ensure its thrive in a future that’s uncertain -- but full of opportunity. You will learn: • The need-to-know on the latest trends affecting how online consumers want to shop and how site owners need to respond • The ecommerce measurement systems to have in place, including ones some of the biggest retailers neglect • Examples of best-in-class online selling from other categories that outdoor retail can leverage • How to swap expensive site redesign plans for results-focused site optimization • Why your site’s User Experience and Unique Selling Proposition need to work together