Outfit7's video: Rediscovering Who We Are Outfit7 s Brand Repositioning Story

We’re game makers. And it’s our honor to entertain the world – yesterday, today, and tomorrow. Over the years, we’ve created characters, entered new mobile gaming genres, and won awards. We’ve built a global licensing and merchandising business and expanded our portfolio into media content. And recently we realized we were ready for more – more brands, more characters, more genres, more worlds to explore. We were actually already creating new products and exploring new areas. But in order to fully become who we wanted to be, and do what we wanted to do, we had to expand our thinking and step beyond expectations and familiarity. In short: we had to rediscover who we are. This is the story of our brand repositioning. And it’s told by the people who made it happen, from idea to execution. We hope you enjoy it – and everything that’s coming next.