PHILIPP PLEIN's video: NEW STORE CONCEPT FOR PHILIPP PLEIN IN DU SSELDORF

The PHILIPP PLEIN Düsseldorf flagship reopens its doors to reveal a new store concept presented in an enlarged 260 square meter surface. Maxi chandeliers are suspended over a staircase that cuts across the space dividing the ground floor from the lower level. Marble, glass, steel and brass elements create an essential and contemporary atmosphere, with black marble and steel defining the men’s clothing and accessories zone, while white marble, shiny brass and mirrors delineate the area dedicated to women’s ready to wear, shoes and bags. The boutique also boasts a corner reserved for boys and girls. The designer states: “I am very proud to unveil this new version of our successful Düsseldorf flagship. The Düsseldorf store is one of our original boutiques and I am happy to see that it has grown and developed so dynamically since the opening in 2011.”