PTTOW!'s video: Esther Lee SVP Brand Marketing Advertising for AT T - PTTOW 2013 - Building a Movement

Esther Lee, SVP of Brand Marketing & Advertising for AT&T, talks about how the dangers of texting and driving fell on deaf ears when AT&T first started it's campaign to change people's behaviors. Two years in, they've made significant headway in changing this deadly habit and learned some valuable lessons about how to start a movement along the way. PTTOW! is an invite-only, member network and summit that brings together inspiring leaders from the world's most innovative companies, along with cultural icons, to showcase game changing projects and fuel transformational media partnerships shaping today's culture. :: http://www.pttow.com