Pantone's video: Pantone and Tanqueray

Recognized for its warmth and joyful ambience, Seville, the largest city in Spain’s Andalusia region, has much to share with the world. While Los de Rio has been singing “Sevilla tiene un Color Especial" (Seville has a special color), this city’s famous anthem, for over 26 years, no one was ever sure the exact color they were referring to. To support the launch of the new Tanqueray Flor de Sevilla gin, Tanqueray sought to solve this mystery, going on a mission to find and define the color Los de Rio was referring to; analyzing over 10,000 images including pictures of more than 30 monuments, 1,000 streets, and hundreds of thousands of colorful hues. Distilling their cornucopia of visual imagery to determine the one special shade that best represented the distinctive character of this extraordinary city, Tanqueray zeroed in on a unique orange that hauntingly appeared throughout their collected imagery. Wanting to honor Seville with its own special color identity, one that could be immortalized forever and ever, Tanqueray collaborated with the Pantone Color Institute to turn this unique orange shade into a bespoke Pantone Color. To learn more about Pantone Color Institute, visit http://www.pantone.com/pci