Parrot Analytics's video: Parrot Analytics LIVE: Representation in Hollywood in the Streaming Era

How far has Hollywood come in featuring women and people of color on screen? Filter the noise and learn the facts about gender and racial diversity in Hollywood through the unique lens of global audience demand and supply of TV and talent. In this webinar Monica Trujillo-Jamison, Parrot Analytics' Partner Insights Director, showcases the shifts in audience preferences over the last five years as she analyzes the top TV shows to reveal new insights for producers, programmers, and agents alike. The presentation also includes a deep-dive into Hulu's Only Murders in the Building, a series that exemplifies the trends we're seeing and highlights how talent analytics can turbocharge marketing and production decisions. After the presentation, we have a panel discussion with two visionaries behind the Hulu original Only Murders in the Building: John Hoffman, creator and showrunner, and Tiffany Little Canfield, casting director, will share the decision-making behind putting together an ensemble cast that includes superstars like Selena Gomez, Steve Martin, Martin Short, Amy Ryan, and Jane Lynch, with newcomers Aaron Dominguez and Julian Cihi. Watch now to discover: - The top trends in casting in Hollywood over the last five years - Whether streaming platforms or broadcast networks are leading the market’s demand for equity by championing gender parity in lead roles - Which talent are driving conversations before a show is released - How audiences feel about specific individuals in key roles for top TV shows - How to track talent demand against a show’s demand to optimize promotional campaigns To know more about our global audience demand measurement system, feel free to reach out to us: https://www.parrotanalytics.com/contact/