Passion.io's video: How do you adapt your product roadmap based on user data

In the 21st century, iterative design is the name of the game. Long gone are the days of traditional product development, where teams would have a product idea, build it, and then put it out into the world in the hopes it would sell. Product teams now build and adapt their plans based on user data, feedback, and recommendations. This means the development cycle for a product today is a series of little feedback loops. Each loop adds value, features, and removes errors to a constantly evolving product. We use this style of development at Passion.io and we encourage our experts to do the same. We like to use a pancake as an example. When you’re making pancakes the first one you flip is always a bit dodgy. It might not flip properly or get a bit burned, but that is ok, because you’ll improve your pancake making process for the second pancake. The same principle applies to building anything. Get a working product, get feedback and data, then use that to improve it! It’s what PassionFighter Keith Kern did with his second cohort of clients. After successfully taking his first group of students through their 6-week challenge he used the data and feedback he gathered from that process to improve his product moving forward. ***Guest Profile*** Keith Kern is a California based PassionFighter who has built the app, Build Your Power (BYP). He is currently taking his second cohort of students through his 6-week challenge. Keith is also flying through Expert Freedom and is an Impact Accelerator member. Check out Keith's app here: https://byp.passion.io/ ***Transcribed Highlight from the show*** Keith: I was learning some new things in Expert Freedom so I decided to launch another 6-week challenge but now I’m going to promote it with my existing gym business. So I promoted it to my newsletter, my business Facebook and Instagram pages so I did it all through there and I ended up getting 11 people to sign up for that second round which was awesome. And I started learning a little bit more and getting a little bit more specific about my ads. It was a bit difficult for me because I thought my audience would be men. I needed to target men similar to me. But I found I felt like I was going against the grain a little bit as a lot of my gym members are women. And they’re the strongest, most vocal members of my community. They’re the most active, they promote the program the most, they’re the majority of people who are in the classes. In my first launch, I was trying to focus on men. But I didn’t specifically say men. I felt like I needed to keep the program open to anyone because I don’t want to exclude anybody. So I subtly geared my program towards men but I ended up having 7 women and 1 man sign up on the first challenge. Watch more From Passion to Profession podcasts over on our website. https://passion.io/resources/from-passion-to-profession So I was like ok. On the second launch, I focused my targeting on women, and specifically, mom. I was going back through my feedback, I was looking at who were my challengers, whose doing really well in the program and the majority of them were moms.