Pitt Admissions's video: Yun-Oh Whang

Yun-Oh Whang is a Clinical Assistant Professor of Marketing and Business Economics at Pitt Business. He teaches at the undergraduate and graduate levels, offering courses such as Brand Management, International Marketing, Sports Marketing, and Marketing Research. He conducts research on consumer information processing, consumer-product relationships, digital marketing, sports and entertainment marketing, and entrepreneurship. Whang spent years working in the industry, serving as President and CEO of Starlight Computing, Inc. in South Korea; CEO of Starlight Multimedia Production in St. Louis; and Senior Executive Vice President of Marketing at Sirius Innotech, Inc. in Los Angeles. He also served as a consultant for the National Consortium of Academics and Sports (NCAS), promoting diversity of college campuses. He has published in a variety of academic journals, including the Journal of Applied Psychology, Journal of Business and Entrepreneurship, and Journal of Selling.