Sony Music Ireland's video: Zara Larsson So Good Album TV Advert

Buy Album Here: https://SMI.lnk.to/ZaraLarsson Before she made a splash in the U.S. with her two hit singles, the reggae-tinged Platinum-certified “Lush Life” and the double-Platinum collaboration with MNEK “Never Forget You,” Swedish pop singer Zara Larsson was already a star in Europe thanks to her two EPs (Introducing and Let Me Reintroduce Myself) and a string of multi-platinum singles (“Uncover,” “Carry You Home,” and “Rooftop” that appeared on her 2014 album 1. She was also featured on Tinie Tempah’s “Girls Like” and David Guetta’s “This One’s for You,” which was the official song of UEFA Euro 2016. In just two short years since releasing 1, the relentlessly hard-working Larsson has seen her career go into overdrive. Over the summer, she performed with Guetta during the opening and closing ceremonies of the 2016 Euro Cup and opened for her idol Beyoncé’s Formation World Tour in London. She was named one of Time magazine’s “30 Most Influential Teens of 2016" and became part of the Spotify Billions club for racking up over one billion streams on the digital platform. In the fall, Larsson delivered a show-stopping performance at the MTV EMAs and took home awards for “Best New Act” and “Best Swedish Act.” She was also nominated for “Best New Artist” at the 2016 MTV VMAs and has performed on nearly every major morning and late-night talk show, cementing her American fanbase as she recorded So Good , which will be released by Epic Records in January 2017. The fact that “Lush Life” popped up in both Björk’s DJ set at the launch of the Icelandic star’s virtual reality exhibition in Australia and on British soap opera EastEnders (where the cast sang along to it) proves that the now 19-year-old Larsson is among those rare artists who can appeal to the mainstream, but also remain credible in more rarefied circles. An avowed feminist, Larsson is beloved by fans for her outspokenness and candor both in the press and on her social media platforms — another rarity at a time when most artists are afraid to speak their minds. “It should be a no-brainer to speak up about important issues and have a voice,” she says. Larsson’s confident personality is all over So Good, which also showcases her powerhouse voice. As GQ put it: “Much of Larsson’s appeal lies in her ability to fit into a song. Her vocalizations are chameleon-like,” adding that she can shift effortlessly from full-tilt electro-pop diva, as on “Never Forget You,” to Rihanna-esque Barbados twang, as she does on “Lush Life.” Larsson’s shape-shifting vocal ability serves the eclectic, genre-hopping nature of her album, which though strongly rooted in pop, contains songs influenced by R&B, dancehall, British house, and skittering EDM. The MNEK-produced single “Ain’t My Fault,” is a strutting, trap-tinged pop banger, while the Monsters & Strangerz-produced “I Would Like” is club-ready mélange of house-influenced synths and bouncy electronic percussion. The ’90s R&B-inflected “So Good” (featuring Ty Dolla $ign) and the soaring ballad “What They Say” enable Larsson to show her softer side with soulful vibes and slower tempos. “My vision was basically just to collect a good amount of great songs that I love and take it from there,” she says of So Good, which features collaborations with Stargate, Charlie Puth, The Monsters & Strangerz, MNEK, Livvi Franc, J Hart, MACK, and X-plicit, among others. “It's pop, but there are some rhythmic songs, some dance songs, some ballads. I’m not trying to prove to people that I'm super mature, like ‘Look at me, I can do sexy songs.’ It's just who I am and it’s what I like.” In a September cover story on Larsson in Britain’s NME, the writer said of the album: “There’s no sense of coming-of-age being fetishized. The songs just sound like a cool, confident young woman living her life.” “From the bottom of my heart, I really like these songs,” Larsson says. “If I didn't sing them myself, I would have them on my Spotify playlist. That's how I feel.” Zara's new album So Good is OUT NOW!