Printify's video: How to Build a Great Brand - MUST Know Beginners Guide

A strong brand image can help you stand out from the crowd and drive more sales. Join the webinar to learn the most important aspects to consider when building a new brand and see how you can polish up your existing image. Our in-house expert David Hooker will take you through the main steps of building a solid brand foundation and provide some insights into what makes successful brands stand out from their competitors. Simply Put, After This Webinar, You’ll Be Able To: - Figure out the values your brand represents - Find the right audience for your product or service - Come up with a compelling value prop for potential customers - Keep your brand performance consistent ----- Count on automated order fulfillment by Printify’s great network of Print Providers. With Printify, you can create and sell custom printed products with your design - shirts, shoes, phone cases, mugs, tote bags, pillows, blankets and many more. We manage automated order production and shipping directly to your customers - with your branding. The Print on Demand Drop Shipping Platform. https://printify.com/ Whether you’re looking to start a Shopify dropshipping business, sell on Etsy, Wix, eBay, or WooCommerce, Printify is the solution for you. (More integrations coming soon.) https://printify.com/shopify/ https://printify.com/etsy/ https://printify.com/ebay/ https://printify.com/woocommerce/ https://printify.com/wix/ Find out how it works and how to start selling today. https://printify.com/how-it-works/ For more up-to-date news, check out Printify’s Blog. https://printify.com/blog/ And follow us on Facebook, Instagram, and Twitter. https://www.facebook.com/Printify https://www.instagram.com/printify https://twitter.com/printify Let us know in the comments which products you’d love to see us review next. If you have any further questions check the Help Center at help.printify.com or feel free to reach out to our Merchant Support team: merchantsupport@printify.com --- Intro 00:00 Why is brand building important? 01:53 Branding and emotion-based consumer decisions 04:50 Building your brand foundations 14:01 Value mix 15:19 Three kinds of value 16:52 Knowing your customer 23:50 Comping up with your value proposition 25:28 Brand pillars 28:11 Picking your communication channels 32:51 Using the right visuals 34:12 Being consistent 34:53 Conclusion 36:24