Proctor + Stevenson's video: ECZA - Brand Story 2020

Economic Cities and Special Zones Authority (ECZA) is the organisation responsible for the promotion and supervision of Saudi Arabia’s burgeoning Economic Cities – a fundamental building block in the ongoing economic diversification within the Kingdom. Proctor + Stevenson were challenged to create a new identity and clear positioning that pitches ECZA as a progressive, thoroughly modern KSA body, while retaining concepts of heritage, supervision, custodianship and regulation. Working with investors, agencies and master developers, we conducted in-depth studies and extensive market research, collecting visual influences from Saudi culture, landscapes, architecture and history, and getting to the real heart and soul of the organisation. https://proctors.co.uk/our-work/ECA