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best shot? You work hard on your content, tweaking it until it sizzles. Your titles are tantalizing yet precise. Your tags are perfectly on point. What else is there? Descriptions. Killer channel and video descriptions are the key to getting noticed by both potential viewers and search engines. How do we know? Because we’ve uploaded thousands of Biteable templates (all available for you to edit, for free) to our YouTube channel. And we know writing descriptions aren’t easy. In this post, we’re going to show you what we learned: how to create channel and video descriptions that attract attention. YouTube channel descriptions Nestled under the ‘About’ section, the YouTube channel description doesn’t always get the loving attention it deserves. It’s time to use this invaluable resource and tell visitors more about you. Here’s a handy step-by-step to help you make a compelling channel description: Tell the reader what your channel is all about: What will the viewer get out of following you and devouring your content? Describe the main benefits in a few words. Keep it casual: How would you describe your channel to a friend? Keep it conversational: whoever clicks on your ‘About’ page wants to learn a bit more about you and your content, not read an undecipherable string of keywords. Be brief: Brevity is the soul of a lot of things, descriptions included. Think of your description as the delectable appetizer that sets the tone for the main course. Too much and you’ll dull the appetite. Link to more info: Share links to your website, your social media profiles, and additional information. You can link to your channel trailer or some of your best introductory content. End on a strong CTA (call to action): What do you want the reader to do next? Guide them to your desirable outcome. You can ask them to subscribe, turn on notifications, or point them to a great video. YouTube channel description template Let’s take a look at some potent descriptions that set the tone. Charisma on Command’s