Reliance Foundation's video: Reliance Foundation: Solving Nixon s Agricultural Challenges with Digital Technology

When Nixon decided to return to his village of Mangulam, in Tiruneveli district, Tamil Nadu, to take up farming, he initially suffered a setback due to low rainfall, which adversely affected his banana crop. But determined to make it a successful venture, Nixon started utilising the information services from to find solutions to his problems. Accordingly, from ’s cable TV live programme, he learnt of a Government of India scheme which provides drip irrigation at subsidised rates, which he availed. Consequently, his cropping intensity increased fourfold with much less water consumption. Reliance Foundation’s cattle breeding programme inspired him to take up animal husbandry as a secondary profession. The innovative digital veterinary clinics helped him to resolve his cattle’s health issues using JIO chat. Here, without incurring the expense of transporting his cattle to the vet, he could find solutions from the cattle experts with whom RF has partnered. Inspired by the success of his banana plantation and animal husbandry unit, Nixon diversified into coconut plantation, but faced issues with crop fertility. He contacted RF’s toll free helpline -1800 419 8800 - and an agriculture expert advised him on how to tackle these issues. Today, his coconut trees are healthy and fruiting. He credits his success to RF’s useful information reaching him at the right time. Now, he is in the process of building a new house for his family and plans to expand his farming business further.