RocketMSP's video: Cybersecurity Sales with Jennifer Bleam

Jennifer Bleam is the owner and founder of MSP Sales Revolution, a company committed to teaching MSPs how to sell cybersecurity. She is an award-winning speaker and a respected leader in the IT channel. She has coached nearly 1,000 MSPs on marketing and sales best practices, based on her real-life success as an MSP business owner. Jennifer also grew a channel-only cybersecurity software firm from start up to acquisition in less than 2 years. Jennifer trained with Sandler Training and attended CharTec Sales lab. She is now dedicated to helping MSPs sell cybersecurity quickly, easily, and profitably. 0:00 - Intro & background 6:30 - What do we need you for? 11:15 - Talk about structure of today’s talk. 13:20 - Jennifer’s 8-week process for setting up MSPs for successful cybersecurity sales. 13:30 - Packaging 14:30 - Marketing & Sales or Sales & Marketing 17:20 - Are there people that need more than 8 weeks? 19:00 - Ideal environment to focus. 25:30 - Realistic environment to focus. 27:00 - Pricing information 35:30 - Are you turning MSPs into MSSPs? 41:10 - Are you coaching on what tools to use? 43:10 - How many tools do we need? 48:00 - Chipotle 51:00 - Searchie.io (this is the correct URL to the tool we discussed but couldn’t find at the time) 52:15 - What does the smaller MSP do? 55:45 - Tip for the larger MSPs that seems brilliant but is untested. 1:03:00 - Jennifer tells a story about Fiverr automation and ties it into our conversation about residential support. 1:05:00 - Eggs.