SF Digital Studios's video: Google Ads Extensions Explained How To Add Ad Extensions Google AdWords Ad Extensions

The best Google Ads coaching/training here https://sfdigital.co/youtube. Plus join the Livestream every weekday at 1600 hrs UK time here: https://youtube.com/sfdigitaluk/live. We take you through setting up a Google Ads ad extension and the best way of using this great feature to help your Google ads campaigns perform better. So, we have got Google Ads extensions, why you need to use them, why should you care about them and why you ought to be using them... It's because it makes your ads a lot bigger. You hog even more real estate on Google at the top. Doesn't cost you anything additional or extra. You can cram in more of your messaging, products, services, or anything you want to put up on Google. So, why wouldn't you use it? You know, it doesn't cost you anything extra. It's just that sometimes people don't know how to use them. Can't be bothered. They are a bit lazy because it does take a little bit of time to set them up. But once they're set up, you don't need to touch them. They'll just keep on running. As long as Google thinks it is relevant to that search term which somebody is putting up and it's going to enhance the user experience. So, in this case, I put in let's say iPhone 11, you got these site links, see now how big this ad is compared to this one. I'm really surprised how small Apple's own ad is, not put in description two even, but there you go! You've got your auto headline one and two descriptions. We've got two lines and your site links these are so you got a bigger, big heading as big as the main headline and then two additional lines of text. This ad looks a lot bigger than this one, that one and that one. And this is what I mean by using these extensions, makes your ads a lot bigger, increases your quality score, ad rank, click-through rate, pretty much, you know, everything is heading in the right direction. If you know how to use these properly, same over here, we've got two site links and the three other ones. Now, these won't appear on all the ads. It will be only at the top. So, the ad or the advertiser with the highest ad rank will get to build these site links. Now, you can have up to a maximum of four site links over here. Now, there are other extensions as well, and I'm not seeing any over here, there you go. These are call-outs over here. So, you've got four site links... You see how big this ad is? So, this is what I'm going to show you how to put these in. So, your ads become a lot bigger and you attract that click. Let's hop into our GoogleAds interface. So, go to your plus blue button, add the extension. Then you have what eight or nine, I think and they keep on changing as well and this is the new one, the lead form extension. That's why it's ten. Site link, callout structure, snippet, call, location, price, app, promotion. If you are not running an app campaign, then this doesn't apply to you. But the two most important one, which I would always start with is the call extension and the location extension. You must link your Google My Business page to your Google Ads account because when somebody's searching for a restaurant near me, Google is going to look at your Google My Business page, and then it will work out okay. How far that searcher is away from your restaurant or your store or whatever, so this is really a must. Let's do the easy one - call extension. Now, all of these can be set up at the account campaign or ad group level. So, if you've got a fairly small business and pretty much all the extensions apply to the whole account, then I would just set it up over here and then forget about it. But if you've got some extensions that are relevant to certain campaigns only then you apply to those campaigns or perhaps to those ad groups. So, you can create new or use the existing ones. Want to learn Google Ads? Here's the playlist with over 20+ hours of tutorials and training: https://www.youtube.com/watch?v=aYysbzetu1A&list=PLO-Rw191vAq2eoUKUNVL9-hi9yEhYUnLG 🔥🔥🔥 BEST FREE TOOLS & GOOGLE ADS COURSES 🔥🔥🔥 ➡️ Google Ads Editor Training Course: https://courses.sfdigital.co.uk/courses/google-editor-like-a-boss ➡️ Google Ads Training Course: https://courses.sfdigital.co.uk/courses/adwords-ninja-course ➡️ Video Marketing Training Course: https://courses.sfdigital.co.uk/courses/video-marketing-ninja ➡️ GDN Training Course: https://courses.sfdigital.co.uk/courses/gdn-like-a-boss ➡️ Free Google Ads Training Course: http://offer.sfdigital.co.uk/adwords-ninja-sp/ 🔥🔥🔥 CONNECT WITH US 🔥🔥🔥 ➡️ LinkedIn: https://www.linkedin.com/in/uzairkharawala ➡️ Twitter: https://twitter.com/sfdigital ➡️ Facebook: https://facebook.com/sfdigitalstudios ➡️ GMB Page: https://g.page/sfdigital ➡️ Website: https://www.sfdigital.co.uk