SF Digital Studios's video: Google Ads Automated Rules How to Set Up Automated Rules Automated Rules Best Practices

The best Google Ads coaching/training here https://sfdigital.co/youtube. Plus join the Livestream every weekday at 1600 hrs UK time here: https://youtube.com/sfdigitaluk/live. Want to learn how to create your Google Ads campaigns to work even better using automated rules? Watch this Google Ads tutorial, and you'll learn all about how to set up automated rules. So, today I'm going to talk about something on automation, where we can create automated rules in Google Ads. So, it does all the heavy lifting for you, and you don't need to worry about doing all the manual and the trivial tasks on a daily, weekly, or monthly basis. So, things which you might forget to do to switch something off which is not working or it's getting more expensive, you need to bring the bids down or increase the bids on a keyword, which are performing very well. So, lots of cool stuff, which you can do with automated rules and very few people know that it literally exists in Google Ads. So, I'm going to show you how to set it up. So, let's go first of all to the Google Ads Help Center. So, they've got quite a bit of content over here. You can go afterwards and read about it, but I'll just go through the main bits before we go into the Google Ads Interface. Alright, so ways to use automated rules. So, it allows you to schedule your ads to appear at a specific time of the day, adjust bids, as I said earlier on and control your budgets, costs pretty much everything. So, you think about the tasks you perform on a regular basis in your Google Ads account, write them down and it's best to write them down on paper and then you go into your Ads account and start to structure and set these rules up. Sometimes, I've seen people have gone overboard and they put in so many rules of different kinds, that if you run one rule, the other one when it runs, it negates the first one. So, you don't want to go crazy, because when you do find out about this rule, you are going to go crazy. Like I did many years ago and I'm thinking, I'm going to create this rule. I'm going to create that rule. So, everything is pretty much automated, but then at the end of the day, it was just a bit of a mess. So, you just want to do a few important things which will help you with your workflow. Okay. So, they've got scheduling the ads, pausing low-performing ads or keywords, bid scheduling, controlling budgets and costs, all sorts of things you can do and it can be set up at campaign, ad group, ad and keyword level and I'll show you in a bit, but let's have a look at a couple of rules, as to what they are talking about. So, you've got several promo ads containing the phrase Memorial Day specials and you want to run them over this weekend. Okay. So, this is like time. So, if you don't want to run an ad after the event has finished, but what you can do is whether it's Memorial Day, Christmas, Eid, Diwali or whatever you want to make sure that it runs, or it switches off the next day and it could be a day of the holiday. So, how do you turn them off? Because especially over here in the UK, we have a long Christmas break and somebody has to switch the campaign off. If the Christmas offer has expired on the 26th or the 27th of December. So, you can do it this way, you set it up and at the right time your campaign will pause. Want to learn Google Ads? Here's the playlist with over 20+ hours of tutorials and training: https://www.youtube.com/watch?v=aYysbzetu1A&list=PLO-Rw191vAq2eoUKUNVL9-hi9yEhYUnLG 🔥🔥🔥 BEST FREE TOOLS & GOOGLE ADS COURSES 🔥🔥🔥 ➡️ Google Ads Editor Training Course: https://courses.sfdigital.co.uk/courses/google-editor-like-a-boss ➡️ Google Ads Training Course: https://courses.sfdigital.co.uk/courses/adwords-ninja-course ➡️ Video Marketing Training Course: https://courses.sfdigital.co.uk/courses/video-marketing-ninja ➡️ GDN Training Course: https://courses.sfdigital.co.uk/courses/gdn-like-a-boss ➡️ Free Google Ads Training Course: http://offer.sfdigital.co.uk/adwords-ninja-sp/ 🔥🔥🔥 CONNECT WITH US 🔥🔥🔥 ➡️ LinkedIn: https://www.linkedin.com/in/uzairkharawala ➡️ Twitter: https://twitter.com/sfdigital ➡️ Facebook: https://facebook.com/sfdigitalstudios ➡️ GMB Page: https://g.page/sfdigital ➡️ Website: https://www.sfdigital.co.uk