SF Digital Studios's video: First Click Linear Click Time Decay Position-Based Attribution Models Are Going Away shorts

Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeaboss The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube 1st Click, Linear Click & Time Decay & Position-Based Attribution Models Are Going Away Rules-based attribution models assign predetermined value to each advertising touchpoint, but lack the flexibility to adapt to evolving consumer journeys. To address this issue, Google Ads and Google Analytics 4 made data-driven attribution the default model, leveraging Google AI to understand each touchpoint's impact on a conversion. When combined with auto-bidding, data-driven attribution improves performance, resulting in it being the most used attribution model for automated bidding in Google Ads. This has led to a decrease in the overall use of rules-based models, with less than 3% of Google Ads web conversions attributed using first click, linear, time decay, or position-based models. For these reasons, these attribution models are going away during the summer of 2023. Thanks for watching, for more videos like this one, please follow or subscribe. Want to learn Google Ads? Here's the playlist with over 20+ hours of tutorials and training: https://www.youtube.com/watch?v=aYysbzetu1A&list=PLO-Rw191vAq2eoUKUNVL9-hi9yEhYUnLG 🔥🔥🔥 Google Ads Tools We Use🔥🔥🔥 ➡️ Google Ads MasterClass: https://sfdigital.co/3NfqXeZ ➡️ Reduce click fraud. Increase profitability. https://sfdigital.co/3sDXzXZ ➡️ Lower CPCs. Increase Quality Score with fast landing pages. https://sfdigital.co/3syg2Fx ➡️ Optimize your Shopping campaigns for higher ROAS. https://sfdigital.co/3MlYwfr 🔥🔥🔥 CONNECT WITH US 🔥🔥🔥 ➡️ LinkedIn: https://www.linkedin.com/in/uzairkharawala ➡️ Twitter: https://twitter.com/sfdigital ➡️ Facebook: https://facebook.com/sfdigitalstudios ➡️ GMB Page: https://g.page/sfdigital ➡️ Website: https://www.sfdigital.co.uk