Sales Drive's video: Russ Phelps Copywriter STEP 2 Make an Offer They Can t Refuse

Russ Phelps Copywriter | STEP 2 Make an Offer They Can’t Refuse https://www.youtube.com/watch?v=WVpAnD13b3g In the previous lesson, I taught you how to “Do Your Homework.” Now, let’s focus on making an irresistible offer to your prospect. The Offer is, simply put, your statement of what you offer to the buyer in exchange for what you want from them – in most cases, their money. In making your offer, you have to make them want what you have so much more than the money they have to pay you to get it, that they will quickly do what you ask them to do in order to “seal the deal” and buy from you. Simple as that. In the 25-question Client Questionnaire I gave you in Lesson 1, (go to http://www.salesdrive.com.au/russ-phelps-killer-copywriter-marketing-maven/ to download a copy) your answers to questions , 4, 5, 22 and 24 will give you some of the raw material you need to create your offer. But, before we do that, think about, and then answer these two questions: 1) What’s the biggest promise you can make, that you KNOW you can fulfill? 2) What’s the MOST you can offer for the price you are asking, without hurting yourself? It’s vital that you answer these two questions because, as a seller: 1. You might try to get away with making a smaller promise than you could. Maybe you’re afraid, and you want to play it safe. Or maybe you are giving in to your greed, and trying to get more than you deserve in the deal. 2. You might be trying to get as much as you can from the buyer, while holding back what you could be giving in return. You’re not really “going the extra mile.” If so, don’t worry. You’re just being human. (We are amusing creatures, aren’t we?) Now that you know that about yourself, also please realize that if you act on these impulses, you will lose sales and profits! Need your own Killer Copy? email: russ@russphelps.net Or skype: russman108 See more of Russ Phelps Copy Secrets here: Russ Phelps Copywriter | STEP 1 Do Your Homework https://www.youtube.com/watch?v=WVpAnD13b3g Russ Phelps | Russ_Phelps Copywriter STEP 3 Sell The Benefits https://www.youtube.com/watch?v=9INzw7pORpw Russ_Phelps | STEP 4 Hit ‘Em With a Headline https://www.youtube.com/watch?v=DdsSNGenCJo Russ Phelps Copywriting tips | STEP 5 Weave The Web https://www.youtube.com/watch?v=qWi59rRjeXU Russ Phelps Copywriter Maven | STEP 6 Develop Their Desire https://www.youtube.com/watch?v=u7Nn-gAnMMo