Sales Drive's video: Russ Phelps Russ Phelps Copywriter STEP 3 Sell The Benefits

Russ Phelps | Russ_Phelps Copywriter STEP 3 Sell The Benefits http://www.salesdrive.com.au/russ-phelps-killer-copywriter-marketing-maven/  Sell the benefits.  Feature the features.  Simple as that Unfortunately, most people try to sell the features. They bore the reader, miss the point, and lose sales as a result. Don’t do that! This is a Feature: briefly put, it’s a fact about your product – size, shape, color, specifications, performance, durability, maintenance required, etc. – as well as what it does and does not include in its basic package, if applicable. This is a Benefit: it’s the favorable result(s) the buyer gets, enjoys or derives from buying and using your product! This includes both tangible and intangible benefits. For example, some benefits are: making or saving money, feeling happier, more powerful, more joyful, sexier, healthier, smarter or wiser, more attractive or energetic, safer, more secure, more personable or likable, more respected or rewarded, etc. So here’s your homework: 1. Make a list of product features. 2. Make a list of the benefits the buyer will enjoy as a result. In your copy, you will write selling sentences that weave the two together. For example: “This widget will save you tons of time and money, because of the state-of-the-art chip that out-performs the next best model three to one according to the latest independent research tests.” People buy benefits that will satisfy the two prime motivators that drive all people. The Two Prime Motivators: 1. GET MORE of what you want (Greed) 2. AVOID LOSING What You Have (Fear) People want more:  Profit: money, property, possessions  Passion: sex, love, joy, happiness  Power: mastery, spiritual attainment, magic, mystery, wonder People want to avoid:  Loss of Profit: lose money, lose property, lose possessions  Loss of Passion: lose sex life, lose love, lose joy, lose happiness  Loss of Power: lose mastery and ability, lose spiritual status, lose magic You must promise that they will:  get more of what they want,  and/or avoid losing what they have,  and/or avoid losing the opportunity and/or promise of getting more in the future. The key is to get the reader to focus the prime motivators onto your offer, and to become convinced that buying from you is the next thing they must do before anything else in order to move ahead in life. People are motivated by emotion, and justify it by logic. So you sell them the benefits, and justify it logically by explaining how the features will give them the benefits they crave. Need your own Killer Copy? email: russ@russphelps.net Or skype: russman108 See more of Russ Phelps Copy Secrets here: Russ Phelps Copywriter | STEP 1 Do Your Homework https://www.youtube.com/watch?v=WVpAnD13b3g Russ Phelps Copywriter | STEP 2 Make an Offer They Can’t Refuse https://www.youtube.com/watch?v=0sySbIRI1To Russ_Phelps | STEP 4 Hit ‘Em With a Headline https://www.youtube.com/watch?v=DdsSNGenCJo Russ Phelps Copywriting tips | STEP 5 Weave The Web https://www.youtube.com/watch?v=qWi59rRjeXU Russ Phelps Copywriter Maven | STEP 6 Develop Their Desire https://www.youtube.com/watch?v=u7Nn-gAnMMo