Sales Drive's video: The 59 Second Marketer Episode 8 The Bump

Hi everyone. Brad Antin here. Author of the Best Selling book, Secrets From the Lost Art of Common Sense Marketing and creator of The 59 second marketer. You know, a scientist says, Why does it work? An engineer says, How does it work? An accountant What does it cost? And a liberal arts graduate says, Do you want fries with that. OK, I'm sorry, but that's funny. By the way, that little question has generated more profits than any other question in history. It uses a technique called The Bump, and if you want to boost your bottom line, follow the Ronald's McDonald's example. At the end of every sale, simply offer the buyer some small add-on at a price much less than what they already bought. Because of the contrast principle the cost of the add-on looks even smaller (compared to the original purchase) and a lot of people with take you up on it. At the end of the year, these little bumps add up to more than just small potatoes. Until next time. Remember: do one thing every day that makes you proud—and you'll make a difference. Brad Antin Content King http://www.youtube.com/watch?v=Gb2PWUNChiI&