Sales Drive's video: Russ Phelps STEP 4 Hit Em With a Headline

Russ_Phelps | STEP 4 Hit ‘Em With a Headline http://russphelps.net You may have heard that 80% of the success of any ad is dependent on the headline. This may be true. No matter what, if the headline doesn’t hit ’em between the eyes, and arouse enough interest to keep them reading, you will not sell them. Simple as that. Tests have shown that one headline will outpull another by up to 18 times! Would you like to get 18 times as much sales revenue than you are now getting with your weak headlines? Then read on. Here are some of the most powerful types of headlines you can use: Benefit Headline: Communicate your strongest benefit(s). For example: “Here’s How To Avoid Probate -- Pass On Your Estate Quickly To Your Heirs - And Keep The Government From Taking 70% Of Your Estate When You Die!” “Here’s How You Can Triple Your Reading Speed In Ten Days Or Less Without Losing Comprehension Or Recall” “Here’s How To Cut Your Taxes To The Bone, Protect All Your Assets With An Iron Fortress, And Maintain Complete Financial Privacy And Anonymity” Offer Headline Simply State Your Offer in the headline. For example: “Enjoy A Delicious $99 Steak Dinner For Two For Only $1 If You Reserve It Before Friday, March 13” “You’ll Get This New Eye-Opening Internet Marketing Course Worth $495 For Only $97 – Plus Five FREE Bonuses Worth $1497 – But You Must Act Within The Next Ten Days!” “Take 30% Off Our New Stock of Designer-Label Men’s Suits! But Hurry! Sale Ends Monday, April 7!” Testimonial Headline Take a customer testimonial that sells your best benefit(s) and feature it in quotes in the headline. For example: “Your Ad Copy Tripled Our Response!” (from one of my clients) “I Saved $35,676 In Federal And State Taxes Last Year, Thanks To Bob Smith’s Advice! It Was The Best $1500 I Ever Spent!” “I Was Lucky If I Could Please My Wife In Bed Twice A Month – After Using Your Prostate Health Formula, Now We Have Great Sex At Least Three Times A Week!” Problem/Solution Headline For more go to my blog at http://russphelps.net/russ-phelps-blog/ See more of Russ Phelps Copy Secrets here: Russ Phelps Copywriter | STEP 1 Do Your Homework https://www.youtube.com/watch?v=WVpAnD13b3g Russ Phelps Copywriter | STEP 2 Make an Offer They Can’t Refuse https://www.youtube.com/watch?v=0sySbIRI1To Russ Phelps | Russ_Phelps Copywriter STEP 3 Sell The Benefits https://www.youtube.com/watch?v=9INzw7pORpw Russ Phelps Copywriting tips | STEP 5 Weave The Web https://www.youtube.com/watch?v=qWi59rRjeXU Russ Phelps Copywriter Maven | STEP 6 Develop Their Desire https://www.youtube.com/watch?v=u7Nn-gAnMMo