Sales Drive's video: Russ Phelps Copywriting tips STEP 5 Weave The Web

Russ Phelps Copywriting tips | STEP 5 Weave The Web http://russphelps.net By now, you have done your homework. You have crafted an offer the buyer can’t refuse. You have made a list of your key features and benefits. You have written at least five headlines for your ad, sales letter, web page, or other marketing piece. And now, you’re ready to write a first draft of your piece. In this part of our 7-step course, I’ll show you how to weave the web that captures the reader, and gets them to buy from you. Here is a basic outline of how to structure your ad: 1. Headline 2. Subhead(s) that elaborate on the headline 3. Opening or first paragraph that elaborates on the headline and/or subhead(s). 4. Benefit–Feature–Testimonial cycle. Here you state a benefit, tell the feature that delivers the benefit, and include a buyer testimonial that proves they enjoyed that benefit. For example: “This widget will double or triple your assembly-line speed [BENEFIT], because of the state-of-the-art proprietary chip developed by our engineers [FEATURE]. In fact, Bob Adams of TechHound Systems says ‘our production capacity is up by 217% since we installed your widgets in our plant – and my controller tells me that increased our bottom-line profit last quarter by 32%! Best investment we made in the last five years!” [TESTIMONIAL] 5. More benefit “bullets” 6. Re-statement of your offer 7. Reasons why you can make this offer 8. Credibility and proof 9. Scarcity – offer won’t be “on the table” for long, because… 10. Call to action – ask for the order NOW 11. P.S. Here you can restate the offer, add on another bonus for ordering within the next ten days, warn the reader of what they will miss if they don’t order NOW, use another killer testimonial, etc. Many readers scan the letter and see the PS before they read the entire letter, so make your PS count! 12. Order form or other response device. Elements to include here are: re-statement of your headline, offer, guarantee, call to action, payment information, all ordering options, your contact info, etc. A good order form will tell the reader everything they need to know to buy from you even if they never read the rest of the ad! To contact me go to http://russphelps.net/contact-us/ See more of Russ Phelps Copy Secrets here: Russ Phelps Copywriter | STEP 1 Do Your Homework https://www.youtube.com/watch?v=WVpAnD13b3g Russ Phelps Copywriter | STEP 2 Make an Offer They Can’t Refuse https://www.youtube.com/watch?v=0sySbIRI1To Russ Phelps | Russ_Phelps Copywriter STEP 3 Sell The Benefits https://www.youtube.com/watch?v=9INzw7pORpw Russ_Phelps | STEP 4 Hit ‘Em With a Headline https://www.youtube.com/watch?v=DdsSNGenCJo Russ Phelps Copywriter Maven | STEP 6 Develop Their Desire https://www.youtube.com/watch?v=u7Nn-gAnMMo