Sales Drive's video: Russ Phelps Copywriter Maven STEP 6 Develop Their Desire

Russ Phelps Copywriter Maven | STEP 6 Develop Their Desire http://russphelps.net/russ-phelps-blog/ S T E P 6 In the previous lesson, I showed you how to Weave The Web of copy so you can produce a first draft of your ad. Now, here’s a Copy Checklist I use to make sure I haven’t missed anything that should go into the final ad. 1. Have you done all your homework in Step ? 2..Have you created the best offer you can afford to make? 3. Have you listed all Features and Benefits? 4. Have you collected testimonials that are specific, believable, and related to your key features and benefits? 5. Have you written a collection of headlines and subheads? 6. Have you listed all the credible reasons why a buyer should buy from you NOW? 7. Have you listed all the reasons why you are a better choice than your competitors? 8. Have you chosen what elements to TEST—price, offer, media, guarantee? 9. Have you chosen the format? Sales letter, space ad, web page, email, postcard, insert, TV, radio, press release, etc.? 10. Do you have a clear mental picture of the buyer? Do you really know what makes them tick? 11. Are you set up to receive orders in the way(s) the buyer wants to buy from you? 12. Have you overcome all the weak points, if any, in your offer, and introduced and overcome any objections in the copy? 13. Have you had someone read your copy OUT LOUD to hear how it flows in the buyer’s mind when they read it? And have you smoothed out any rough spots, so it flows like a greased slide from opening to close? 14. Is your call to action as strong as it can be? 15. Have you used all the appeals to Greed and Fear that are appropriate? 16. Have you introduced scarcity and urgency? 17. Have you created a “self-contained” Order Form or response device with all the elements mentioned in Lesson ? Could the buyer get all the key info here even if they never read the whole ad? 18. Is your copy full of enthusiasm, passion and promise? 19. Does the worst skeptic you know really believe your ad? 20. Are you sincerely proud of what you are doing? If you have passed the test in this checklist, then go back and re-write your final draft. Then run the ad and get ready to count the money! Grab your own copy checklist russphelps.net/russ-phelps-blog/ See more of Russ Phelps Copy Secrets here: Russ Phelps Copywriter | STEP 1 Do Your Homework https://www.youtube.com/watch?v=WVpAnD13b3g Russ Phelps Copywriter | STEP 2 Make an Offer They Can’t Refuse https://www.youtube.com/watch?v=0sySbIRI1To Russ Phelps | Russ_Phelps Copywriter STEP 3 Sell The Benefits https://www.youtube.com/watch?v=9INzw7pORpw Russ_Phelps | STEP 4 Hit ‘Em With a Headline https://www.youtube.com/watch?v=DdsSNGenCJo Russ Phelps Copywriting tips | STEP 5 Weave The Web https://www.youtube.com/watch?v=qWi59rRjeXU