Seeker's video: How researchers hack bacteria to dye blue jeans

To give jeans their signature blue hue and fading abilities, it’s estimated that over 70,000 tons of synthetic indigo dye are made each year. One team of scientists is reverse engineering indigo molecules using microbes and sugar to clean up the process. Read more: https://bit.ly/3PGMdLy 00:00 Intro 00:40 Why indigo? 01:12 Natural vs. synthetic indigo dye 01:56 Dying demo 03:06 Environmental impact of dyes 04:01 How Huue makes biosynthetic indigo dye from microbes 07:22 Regulation and voluntary efforts 07:45 Jeans can be slow fashion Subscribe: http://bit.ly/subscribeseeker Like Seeker by The Verge on Facebook: https://www.facebook.com/SeekerMedia/ Follow on Twitter: http://twitter.com/seeker Follow on Instagram: https://www.instagram.com/seeker/