Shoutem's video: How to send Segmented Push Notification with Shoutem

With segmented push notifications, you don’t have to broadcast push messages to all of your app users; segmenting app users allows you better user targeting that will lead to better conversion rates and sales. App users can choose in which segment (group) they want to opt in and receive push notifications based on their preferences. Segmented push notifications also bring more recognisability as you can add an icon to different groups; the icon will appear as a part of push message once the user receives it. Adding icon will be a useful addition to users, especially if they are subscribed to more groups so they can instantly recognize to which groups push message belongs.