Sling & Stone Marketing's video: How To Add Facebook Pixel To WordPress

In this video, I'm going to walk you through how to add Facebook pixel to WordPress step by step. If you want to be able to retarget visitors to your website or those that took a specific action, then you need to have this pixel installed. Unfortunately, Facebook doesn't have a 1-click integration for WordPress websites, so I'm going to show you how to install the pixel with a plugin. This will allow us to install the pixel in the correct place in the code without having to mess around with template code or worrying that we might do something to break our website. Once the pixel is installed, I'll show you the Chrome extension I use to make sure it's working correctly and collecting data. But if you don't want to use a Chrome extension, I show you how to have Facebook send test traffic to check your installed pixel.