South China Morning Post's video: China s youth turn their backs on high-end products

Subscribe to our YouTube channel for free here: https://sc.mp/subscribe-youtube More like this: https://sc.mp/61vhr A growing number of young Chinese consumers are steering away from luxury products, challenging long-standing trends in one of the world's most lucrative markets. Limited purchasing power has forced young people to prioritise spending on fulfilling experiences instead of forking out money on high-end goods. Related story: Free time worth more than money: China’s youth ‘lie flat’ as economy slows https://sc.mp/7fnfq Support us: https://subscribe.scmp.com Follow us on: Website: https://www.scmp.com Facebook: https://facebook.com/scmp Twitter: https://twitter.com/scmpnews Instagram: https://instagram.com/scmpnews Linkedin: https://www.linkedin.com/company/south-china-morning-post/