TIME's video: DALDA THE SHORT STORY OF THE BRAND

short story of dada source credit -wiki pedia Dalda is a brand of hydrogenated vegetable oil popular in South Asia. History Until the early 1930s, the hydrogenated vegetable oil available in India was imported into the country by the Dutch company Dada & Co, which was controlled by a Memon family from Bantva under the leadership of Hussain Kassim Dada. Hindustan Vanaspati Manufacturing Co (today’s Hindustan Unilever Limited) wanted to start manufacturing hydrogenated vegetable oil locally. Dada & Co insisted that the branded product should reflect their name; hence Hindustan UniLever introduced the letter "L" for "Lever" into the name, and thus was born DALDA, one of the longest-running brands in India. Hindustan Vanaspati's "Dalda" product came to be synonymous with the genre, to the extent that the main style of hydrogenated vegetable oil is commonly designated generically as "vanaspati ghee".[citation needed] In Pakistan On 30 March 2004, Unilever Pakistan accepted the offer of Rs. 1.33 billion for the sale of its "Dalda" brand to Dalda Foods (Pvt.) Limited, a separate company. In India In 2003, Bunge Limited acquired the Dalda brand from Hindustan Unilever Limited.