Talks at Google's video: Seth Godin The Song of Significance: A New Manifesto for Teams Talks at Google

Legendary author and business thinker Seth Godin joins us to discuss his book “The Song of Significance: A New Manifesto for Teams,” an urgent manifesto for teams and leaders facing unprecedented challenges. In Seth’s signature style, the book outlines a series of practical yet game-changing commitments we must make, and a list of organizational milestones on the way to significance. Get the book here: https://goo.gle/430YjXk. Seth Godin is the author of 20 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Some of his bestselling books are Linchpin, Tribes, The Dip, Purple Cow, This Is Marketing and The Practice. His newest project is leading a worldwide group of volunteers creating The Carbon Almanac. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have taken the powerful Akimbo workshops he founded, including the altMBA and The Marketing Seminar. Moderated by Jenny Wood.