Current Affairs for UPSC CSE's video: The best books on Branding recommended by Robert Jones

The best books on Branding, recommended by Robert Jones 1. Sapiens: A Brief History of Humankind by Yuval Noah Harari https://amzn.to/2CVTYfO 2. Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry https://amzn.to/2PJRnIt 3. Brand Society: How Brands Transform Management and Lifestyle by Martin Kornberger https://amzn.to/2R7mG0l 4. Ways of Seeing by John Berger https://amzn.to/2S2YIoa 5. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier https://amzn.to/2NSZFMu About the book 1. How did our species succeed in the battle for dominance Why did our foraging ancestors come together to create cities and kingdoms How did we come to believe in gods nations and human rights to trust money books and laws and to be enslaved by bureaucracy timetables and consumerism And what will our world be like in the millennia to come. 2. Chocolate Wars is the story of early chocolatiers and their passion not only for chocolate and the chocolate business, but for the world of man that they lived in. Many of these confectionary pioneers were Quakers and did business with a very different outlook that the corporate world we know today. 3. Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them. 4. John Berger's Ways of Seeing is one of the most stimulating and influential books on art in any language. First published in 1972, it was based on the BBC television series about which the Sunday Times critic commented: 'This is an eye-opener in more ways than one: by concentrating on how we look at paintings . . . he will almost certainly change the way you look at pictures. 5. THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives.