The Collaborative LLC's video: The Collaborative: Episode 38 SVP Global Brand Marketing Square Tia Cummings-Hopkins

The Collaborative, established in 2020, is hosted by Sydnee Walker and Ryan Ballis and is focused on connecting the Sports and Entertainment Industry with Journalists and PR Professionals via Zoom fireside chats. For our July session, Tia Cummings-Hopkins joined us. Cummings-Hopkins is the SVP of Global Brand Marketing for fintech giant, Square. An Atlanta-based, award-winning marketer, Tia Cummings-Hopkins has over 15 years of brand marketing experience across companies like Johnson & Johnson, Kellogg’s, IHG Hotels & Resorts, and Procter & Gamble. In May 2021, she joined fintech giant Square as the SVP, Global Brand Marketing, leading the team responsible for Brand Insights & Strategy, Advertising & Media, Experiential Marketing, and Brand Partnerships. Prior to her career in brand marketing, she had varied experiences in corporate philanthropy, manufacturing operations, and product development. Tia attended Hampton University as a Presidential Scholar and earned her B.S. in chemical engineering. She also has an MBA from the Krannert School of Management at Purdue University where she was a Business Opportunity Program Fellow. Cummings-Hopkins has always had a passion for community service and giving back to those less fortunate. Her 15+ year service record includes volunteering with organizations such as Big Brothers Big Sisters, Citizen Schools, America Needs You, and via her beloved sorority, Delta Sigma Theta Sorority, Inc. In her free time, Tia enjoys traveling the world, reading, and spending time with her new husband, family and friends. In this episode, Cummings-Hopkins discusses how her and her team at Square strategize to ensure they differentiate themselves from other tech companies, how she pushes for underrepresented communities and minorities during the hiring process and what her HBCU has taught her thus far. We thoroughly enjoyed learning from Tia!