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The seduction community, also known as the pick-up artist, PUA, or pickup community, is a movement of men whose goal is seduction and sexual success with and access to women. Members of the community are often referred to as "pickup artists" (PUA). The community exists through Internet newsletters and weblogs, marketing (e.g. banner ads, seminars, one-on-one coaching), forums and groups, as well as over a hundred local clubs, known as "lairs". The rise of "seduction science", "game", or "studied charisma", as it is often called, has been attributed to the "chaotic" modern dating scene reportedly as a result of the increased empowerment and equality of women in western society and changes to traditional gender roles combined with the influence of distinct biological imperatives in men and women. Commentators in the media have described "game" as sexist or misogynistic. Some people have acknowledged that the techniques espoused do sometimes succeed in attracting women. More recent works of pickup artist culture include Neil Strauss's book, The Game: Penetrating the Secret Society of Pickup Artists, and the 2007 VH1 reality television series, The Pickup Artist, starring the pickup artist Mystery. The Grandmaster Pick-Up Artist, Self-proclaimed casanova has Amazing Game, street game, nightclub game, PUA, Dating Tips and Tricks